Objectives
CCURV’s objectives are to:
- Enhance the quality and design of development in Croydon and ensuring that the Council has an influence and place shaping role in Croydon
- Ensure the regeneration of Croydon and ultimately the wider borough
- Encourage employment generation and growth of a buoyant economy for Croydon
- Ensure developments in Croydon offer the best and most appropriate use of sites, both now and in the future and ensure the sustainability of developments in Croydon
- Revitalise town and district centres whilst retaining Croydon’s character and sense of community
- Provide affordable housing and supporting the long-term aim of increasing the number of residential accommodation units available in Croydon (including a drive towards higher quality and higher density residential accommodation within Croydon)
- Provide a better environment for Croydon and its residents
- Ensure environmental and sustainability objectives are achieved as set out in the Environmental Policy (the ‘Green Commitment’)
- Ensure the best use of assets by adopting a whole-life approach
- Provide place shaping accommodation to combat the Council’s short-term and long-term accommodation requirements
- Consolidate the Council’s office holdings and reducing the operational costs on asset maintenance and operating multi-centres for the Council’s accommodation requirements
- Target investment in quality of place, creating healthy, safe, sustainable communities to help attract and retain businesses and skilled people within Croydon
- Procure a return to the Members commensurate with their investment and the level of risk in respect to such investment and so far as consistent with the overall objectives to maximise the profits made by CCURV

